KO

Coca-Cola Company (The)

59.7300
USD
-0.07%
59.7300
USD
-0.07%
44.4200 60.0700
52 weeks
52 weeks

Mkt Cap 254.77B

Shares Out 4.27B

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Coca-Cola unveils new Powerade Ultra, Powerade Power Water sport drinks

Coca-Cola Co. KO, +1.25% said Thursday its Powerade brand is adding two new zero-sugar products to its sports-drink lineup, the first expansion of the Powerade portfolio in over a decade. With new packaging, inspired by the Powerade ION4 Advanced Electrolyte System, Powerade Ultra will be rolled out in late-January, which includes creatine, branched-chain amino acids, vitamins B3, B6 and B12 and 50+% more ION4 electrolytes than original Powerade drinks. In mid-February, Powerade Power Water will be introduced. Powerade Ultra will be available in Mixed Berry, White Cherry and Citrus Blast flavors, while Powerade Power Water will come in Berry Cherry, Tropical Mango and Cucumber Lime flavors. Coca-Cola said Powerade Ultra will be the first ready-to-drink sports beverage to include shelf-stabilized creatine. "This technology is new to The Coca-Cola Company," said Nilesh Karava, senior manager, active hydration product development. "Other beverage companies have been trying to crack the code on creatine shelf-stabilization for years, so this work is a clear demonstration of our team's agility and curiosity." Coke's stock, which rose 0.2% in premarket trading, has climbed 20.8% over the past 12 months through Wednesday, while the Dow Jones Industrial Average DJIA, +0.31% has gained 19.9%.


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